Introducing DITA eyewear, described as epiluxury – a new class above other luxury brands.  Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating discreet luxury products ranging from bold character to new interpretations of timeless shapes through innovative technology.


At DITA, the pursuit of excellence is a way of life.

Creating a single DITA frame can take as many as 100 artisans and craftsmen and as many as 320 separate production steps over 8 months. Their manufacturing process delicately balances traditional and modern production techniques carefully selected at each stage to generate the best result. A perfect example of DITA’s uncompromising way in which they polish their acetate frames.

Unlike brands that commercially process massive quantities of acetate frames as quickly and cheaply as possible, they prefer to slowly tumble their acetate frames in genuine, hand-cut bamboo chips of varying shapes and sizes. Besides being a renewable resource, this traditional bamboo polishing process results in a deeper, richer, higher quality finish that you’ll immediately see and feel the moment you hold a DITA frame in your hands.

DITA is proudly printed on every frame as their ongoing pledge to innovative design, incomparable quality and passionate authenticity. Inspiring the camaraderie reserved for only the most exclusive couture brands, don’t be surprised if a stranger wearing DITA shares a knowing nod or smile.

DITA utilizes cutting-edge computer-aided design (CAD) technology to assist in the hypertechnical aspects of frame design. This is the same costly, sophisticated technology used to design the world’s finest wristwatches and automobiles.

Season after season, DITA’s innovative designs reinforce the brand’s cult-like status amongst the world’s most influential fashion editors, celebrities, stylists and trendsetters.

If you’re the kind of person who lives life on your own terms and refuses to settle for anything but the best, then welcome to the DITA world. Check it out at Specs Appeal in Decatur.